The US and Canada make up an important market for Acconeer and as the company expands its product portfolio the sales strategy is updated to focus the actions where they matter the most. Building on established relationships with three experienced manufacturer representatives across the US and Canada, Acconeer has deepened these collaborations through Manufacturer Representative Agreements, bringing dedicated, regionally embedded expertise into closer alignment with the company’s growth ambitions as the new A212 Pulsed Coherent Radar sensor enters mass production.
“North America is a strategically critical market for Acconeer, and the timing couldn’t be better,” says Michel Roig, Chief Commercial Officer at Acconeer. “With strong commercial momentum and the A212 now in mass production, we are making an investment in market depth. We are continuously working on developing our partner network, and our three representative partners will hit the ground running, representing Acconeer across industries in their respective regions and helping customers unlock the full potential of our radar technology.”
Tech-Trek brings a large customer base within several key industries and have been serving the Eastern Canadian market with the highest level of field sales and engineering support for more than 40 years. Their profound technical knowledge makes them a perfect match for Acconeer’s world-leading radar technology which strengthens Tech-Treks portfolio.
Envision Technical Sales, a trusted manufacturers’ representative in the Midwest for nearly two decades, will carry Acconeer’s radar solutions across Illinois and Wisconsin. Known for cultivating deep technical relationships and maintaining strong product knowledge, Envision is well-positioned to introduce Acconeer’s technology to new customers in the region.
Giesting & Associates covers the diverse and industrially rich regions of Ohio, Michigan, Kentucky and Western Pennsylvania. With a strong track record of championing cutting-edge technologies and deep understanding of customers’ drivers, objectives and challenges they are an ideal partner for Acconeer.